Trip Report: On the road at Gartner ITXpo

12.12.2012

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There are many IT trade shows in the global event calendar, but there is no mistaking the brand leader. Gartner hosts over 60 events annually, with over 40,000 delegates and 1,100 vendors attending a range of events held across the globe.

While the analyst and conference group Gartner runs a wide range of industry events, easily the biggest is their annual ITXpo event. Gartner ITXpo series. ‘The world’s largest annual gathering of CIOs’ pulls over 2,500 CIOs to the Orlando (USA) event alone.

A pre-event survey by The Independent revealed that 67% of past attendees have done business with solution providers they first met at Gartner and 90% of attendees primarily attend the symposiums to evaluate new products and technology providers for their upcoming projects.

Gartner events have a value beyond statistics though. Customers and prospects can engage directly with Micro Focus, learn in more detail who we are and what we represent, and hold specific discussions that mean much more to them. Hundreds of delegates representing organizations from all five continents spent time at the Micro Focus booth to learn more about how we can help them tackle their important IT challenges.

Micro Focus regards Gartner as one of the leaders in the global IT event calendar, and as such is always keen to be involved at the major events.

Gartner Symposiums sponsored by Micro Focus in 2012 were:

10 – 12 Oct: Goa, India

21 – 25 Oct: Orlando, Florida

5 – 8 Nov: Barcelona, Spain

12 – 15 Nov: Gold Coast, Australia

At 3 of the shows, Micro Focus held Solution Provider Speaking Sessions (SPS) on ‘4 Key Steps to Application Modernization’. In each presentation, our guest customer speakers brought these sessions to life by describing the value Micro Focus brought to their operation.

A full house of 120 people saw Micro Focus’ Kevin Brearley and Troy Sheeley from CSC evangelising during Gartner Orlando around a major US Insurer’s IT modernization project. At Barcelona, Jeroen van der Heijden of Raet was introduced by Derek Britton of Micro Focus, to talk through their recent re-hosting and future cloud implementation project, while Glenn Myers from the Insurance Commission of Western Australia, again with Derek’s support, wrapped things up in Australia to describe the Commission’s own significant modernization success.

Gartner is hosting videos of these sessions on their site (http://www.gartnereventsondemand.com/) while you can find the slides from the shows on the new Micro Focus slideshare site (http://www.slideshare.net/Micro-Focus). Of course, www.microfocus.com provides news of all key events as they happen, and we look forward to another busy calendar for 2013.

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