Brand new year – same old problems?

Peering into my crystal ball, I see virtual reality headsets, Artificial Intelligence, and driverless vehicles leading the charge of new technology into the commercial stream. The headsets are already on Amazon.

Back in the real world, CIOs are pushing ‘must refine digital strategies’ further up the agenda. It’s a long to-do list. Cloud, big data – and the analytics needed to extract anything useful from it – the ‘move to mobile’, online security, virtualisation, hybrid architectures, containers are just seven.

Other organisations will be trying to adapt to new methodologies, such as Agile and DevOps. Meanwhile, everyone wants to be the first to market with their innovations in digital services, even while cutting costs.

Cutting through the hype, three key organisational goals will remain:

  • Maintaining and protecting brand quality
  • Accelerating time to market, either proactively or reactively
  • Improving the user experience – and creating happy customers

Market movers and shakers

Some start-ups will fly – others will stall – while challenger banks continue to invade the finance space. Retailers will focus more on digital channels, next-gen consoles and virtual reality will fuel the gaming explosion. This means five things for CIOs:

  • The nature and ease of access to this technology will take us places we have never been before – and be even more disruptive than ever.
  • Organisations not keeping up with market trends risk being left behind
  • Bringing unreliable products or services to market risks damaging brand reputation
  • Teams must deliver what the business needs, faster than ever
  • Focusing on delivering what the customer demands and not what the IT departments think the customer wants is key

So how can organisations deal with this three-pronged attack? Using better tools to work smarter will certainly help.

Under attack? Get tooled up

Micro Focus solutions can help fix these issues by enabling them to embrace DevOps, boost business agility and reduce time to market. Any one of these elements protects brand reputation. All of them together will certainly enhance it.

Atlas is an Agile requirements solution. It unites technical and operations teams with business analysts on a platform that captures market trends and innovative stakeholder ideas. This joined-up working means organisations can quickly realise the impact of changes on the product in development, enabling Agile teams to get the right product to the business quicker than ever.

Silk is a platform-neutral automated testing suite that tests application functionality, responsiveness, user experience and performance. Whether deploying on multiple mobile devices and browsers, in the Cloud or on desktops, Silk enables test runs to be managed automatically. With full visibility across the testing and development lifecycle, errors are reduced and teams test earlier in the lifecycle and embrace the DevOps ethos.

So, if this is the year that your organisation gets on the front foot and stays ahead of the curve then give your teams the means to be strategic and not reactive. If this is to be the age of AI and next-gen tech, selling products that drives customers to throw themselves in front of the nearest driverless vehicle seems like last year’s thinking.

Whether this is to be a happy New Year or twelve months of challenges is entirely in your hands.

Crawford

Jonny Crawford
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